By: Maggie Beetstra. As a social scientist in the Midwest, I spent hours and hours having conversations with farmers, visiting their farms, meeting their families, and trying to understand how they make conservation decisions. Now, as a Knauss fellow, I’ve traded the corn and soybean fields for community resilience and marine education, but the same approaches still hold true. Here are some of the lessons I learned in science communication while out in the fields.